Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 27,687 public Google Business Profile listings of home inspectors across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Most home inspectors list no hours on Google. Here is what to fix this week
- When a buyer calls and asks "how much," here is what to say, word for word
- Buyers now ask AI which inspector to hire. Here is what it reads before it answers
- A big share of home inspectors have zero Google reviews. Here is what to do about yours this week
- The report delivery email and the two follow-ups after closing, word for word
- Three texts to the buyer's agent, word for word
- What the $299 home inspection down the street is actually selling
- The work that fills your January calendar happens in September
Contact
Corrections, questions about the data, or press: text or call (385) 526-5050.