Where Kentucky's home inspectors are
The largest concentrations of home inspectors in our Kentucky data are in Lexington, Louisville, Bowling Green, Frankfort, Richmond, Danville, Owensboro and Shelbyville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Lexington.
The map pack in Kentucky
In Kentucky, 67.4% of home inspectors have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Louisville searches are not in that group. They are near 136 reviews and they ask every customer.
The website gap in Kentucky
46.6% of Kentucky home inspectors list no website on their Google profile, more than the national 35.4%. Nationally, home inspectors with a website have a median of 16 reviews against 0 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Kentucky
- Put up a real website if you are in the 46.6% without one. Service pages, city pages for Lexington, Louisville, Bowling Green, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 2.5-review shop past the Kentucky 75th percentile (25) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Kentucky customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 2.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.