Where Minnesota's home inspectors are
The largest concentrations of home inspectors in our Minnesota data are in St Paul, Minneapolis, Duluth, Rochester, Maple Grove, Eagan, Woodbury and St Cloud. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in St Paul.
The map pack in Minnesota
Google shows three businesses in the map pack for a search like "home inspection business near me" in St Paul. In Minnesota the shops that hold those spots usually sit near the 90th percentile, 91 reviews, not the median. 9.6% of Minnesota home inspectors have passed 100 reviews; the other 90.4% are competing for whatever is left below the fold.
The website gap in Minnesota
A website is the clearest marker of a home inspection business that is going to compete for the map pack, and 45.3% of home inspectors in Minnesota do not have one linked. Across the country the median review count with a site is 16, without one 0. If your shop is in the 45.3%, start there.
What to do first in Minnesota
- Put up a real website if you are in the 45.3% without one. Service pages, city pages for St Paul, Minneapolis, Duluth, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 1-review shop past the Minnesota 75th percentile (8) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Minnesota customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 1 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.