Where District of Columbia's home inspectors are
The largest concentrations of home inspectors in our District of Columbia data are in Washington. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Washington.
The map pack in District of Columbia
In District of Columbia, 66.7% of home inspectors have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Washington searches are not in that group. They are near 24 reviews and they ask every customer.
The website gap in District of Columbia
26.7% of District of Columbia home inspectors list no website on their Google profile, fewer than the national 35.4%. Nationally, home inspectors with a website have a median of 16 reviews against 0 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in District of Columbia
- Put up a real website if you are in the 26.7% without one. Service pages, city pages for Washington, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 6-review shop past the District of Columbia 75th percentile (13) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where District of Columbia customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 6 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.